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Customer Review

on 14 October 2013
Format: Hardcover|Vine Customer Review of Free Product( What's this? )
I'm probably not the intended audience for this book. I loved the authors previous book about the sausage company which made the point that sizzle doesn't matter if your sausage tastes horrible. Loved that book. It was written for a wide audience. This book is intended more for people who work in branding and marketing, which I don't. That said, this was an enjoyable book, well written, usually easy enough to follow. I enjoyed the section on Virgin in particular. Some other parts of the book were just a few steps beyond my comprehension, but that's me not the book.
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