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Customer Review

on 13 September 2013
I bought PR Superstar to gain a greater understanding of what goes into a
public relations campaign. It's certainly done that! PR Superstar has shown
me exactly how to write a press release, what it needs to contain (and what
it doesn't) and what to do with it next.

One comment I must make is that the book is very succinct and to-the-point.
There's no waffle in it at all, which, to be fair is a claim the book makes
right from the start. However I would have enjoyed perhaps a few more
details and a little more story-telling at certain points.

I found the book instructive, and directive. It showed me exactly what to
do, and will be invaluable in writing my first press release. As you can
imagine, I'm a newcomer to PR, but I've also shown it to a friend who is in
marketing who said they'll be buying a copy too. Good praise indeed.
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