After finishing `If Chins Could Kill' the autobiography of Bruce Campbell I was intrigued to read this follow up novel. The first non-fiction book was a heartfelt look at the life of a cult actor and how he interacts with the industry and his fans. `Make Love the Bruce Campbell Way' tries to recreate this feel in the form of a fiction story about what would happen if Campbell was finally cast in an A list film. Would his years of B list credits make him cursed?
Unfortunately, as clever as the idea sounds on paper it does not work here. The book takes the form of a fake biography so Campbell is always talking about himself, but placing this overly eccentric version in impossible situations. The moments that read best are those that seem to be pure autobiography e.g. his apprehension of doing auditions. This is a shame as the vast majority of the book is unfunny hi-jinks that fall flat e.g. meeting a love couch or breaking onto a movie lot. Another major issue for me was the American centric feel of the book. You have to be pretty versed in Americana to understand half this book as Campbell visits places and does activities that are only known to Americans.
It is a shame that I did not like this book as I loved Campbell's autobiography. For me the humour was not very funny and I kept wanting him to write more truthfully. I reckon that a non-fiction novel would be Campbell's best bet in the form of Danny Wallace or Dave Gorman which sees him become involved in amusing real life events. If he chooses to follow up this fiction style, I won't be buying.