After much deliberation between a few different TV's, I decided to purchase this one. I'm so glad I did as it is an excellent TV, feature packed and excellent value for money.
Out of the box the SD picture on both the built in freeview and freesat via HDMI is excellent. The Resolution + upscaling of SD pictures is a worthy feature. for instance the on screen text on a channel such as sky sports news is crisp and sharp, even at 37". There are plenty of pre set and advanced options such as backlight calibration to tweak things to suit your taste if required.
HD is superb, personally its the best HD picture I've seen for an LCD TV at this size/price. I have an Apple TV box connected to this set at 1080p, and viewing digital photos at full resolution is stunning.
There are plenty of HDMI ports, 3 on the back and one on the side, well placed for connecting camcorders/laptops etc. There's also a USB port, which will except FAT 32 pen drives, so the TV can play DivX films and photos directly off the stick.
Another feature I like is how narrow the frame is around the screen, compared to other 37" tv's. Even in a relatively small room, it doesn't over power and look out of place. At the moment its hanging up on the wall, displaying stunning HD, a great piece of kit.