This book seems to give a "warts and all" view of Branson's start in business ventures, his early escapades and narrow escapes and his subsequent successes. From one-time album importer to multi-millionaire, multi-business owner, this review touches on his feelings and beliefs as well as his ways of making personal and business success.
I picked up the book when I was working at Virgin Holidays, and actually expected little from it. But I found the style and personal history fascinating ... at least initially. The book drifts midway, going into some self-justification over BA vs Virgin, and a little too much of the ballooning adventures, but opens up fascinating accounts of helping evacuate hostages from Iraq in the first Gulf war. The clash of old bureaucratic business vs the Virgin style is exemplified! Definitely worth the investment, and 4 stars from me.