I have always admired the books on Email Marketing. They seem to appeal to your attention as if saying, "Take me and get rich!" I have read about 14-15 books of that kind and liked all of them. They are strong, masterfully written and highly inspiring. During the first week after the reading, I constantly search for a chance to start my email marketing biz. Fortunately, I have other interesting jobs to do, so it's not easy to start the first base. I am always personal about the books I review, but I guess it's the best approach. The book is a must for those who search for new ideas in marketing and new opportunities in business. This kind of books is all similar. However, this one seems to maintain the reputation of John Wiley & Sons publishers and is extremely professional!