In total agreement with Rui Figueira...
"I just came here because the author basically has a twitter account advertising the book, and started following what seems thousands of random people, so you get the typical email from twitter warning someone started following you, along with some details of their twitter profile (Which has ad for the book).
Personally, for me, that's another form of very annoying spam, and just pushes the wrong buttons.
If the author wishes to be taken seriously with his book, here is my note to his older self: "DON'T TRY TO SELL YOUR STUFF THROUGH SPAM".
Kind of ironic, since its a book about "Values"!"