0 of 1 people found the following review helpful
Dan - your ideas are wearing thin,
This review is from: No B.S. Sales Success in the New Economy (Paperback)
I've read most of Dan's books. They are wonderful, practical and full of ideas you can put into practice immediately - and they work!
However I feel that Dan's area is direct mail - he's the master.
With this book I felt he was getting out of his depth. He is moving a lot of his old ideas into the digital age, and often his approach looks out of date.
I think either Dan should review his outlook, or stick to direct mail.