How to build and market and iPhone app is a short but concise handbook. It covers all the major steps that a budding entrepreneur should consider before, during and after the decision to launch an iPhone app. The chapter on how to market the iPhone app is particular detailed and informative, which I like a lot because this is the most important aspect of actually making a little money from your creation.
Would have liked to see more information on some topics, for example how to create an Apple ID, and how the final app is made available for download. Hence, a few pictures to help explain some of the more complex topics would have been beneficial. It would also be nice if there had been a small section about the author and his experiences and credentials in this market place.
However, these are all minor points, which does not detract from the overall view that this is a useful handbook for anyone wanting to understand the overall process of how to build and market an iPhone app.