Structured Approach to Innovation,
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This review is from: Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (Paperback)
Geoffrey Moore has followed up his excellent books, Crossing the Chasm and Inside the Tornado with this tour de force. He looks at how companies can use a structured methodology to renewal through innovation. Particularly valuable is his model of the cycle of innovation. Innovation begins with inventions which become mission critical core activities and then move into what he calls context differentiation. Eventually the forces of Darwinism mean that competitors have caught up so we offload the activity and look for new innovations. He gives many examples but he is strongest in high-tech and focuses a little too much on Cisco in my opinion. However, this remains one of the most powerful and stimulating pieces of thinking on innovation.