I bought this as a not-too-overpriced alternative to the hilariously expensive Apple cable . Plus it's long enough to actually be useful. And it's an actual licenced Lightning product (which is why it is so expensive). Unfortuantely, the housing of the connector is apparently very fragile. I dropped the end of the cable about 30cm onto my desk and the housing split. I patched it with tape and it still works but sheesh. I'd really like to see an updated version that used a rubberised housing. Charge an extra pound and make it non-tangle cloth wrapped and robust.