Essential for integration into lifestyles, it has a definite return on investment as it summarises a great motto `least effort maximum impact'. . If you are returning to industry or updating skills in the `new economy' and conducting business over the web then this book is `a must'.
The first reading baffled. The analogies with Gorillas, Chimps, and Monkeys were fine and easy to follow. It is the Kings, Princes, and Serfs being introduced `out of the blue' that confused.
The book is a `Chasm Companion' meaning it is in addition to A Moores `Crossing the Chasm'.
Having now read both books one is superfluous and the latter `Crossing the Chasm' should really be the one to go.
The companion is an excellent book describing ideas that become deliverable solutions. The best way forward would have been to knock off at least two thirds of the book and produce a `booklet' of fifty pages or so, full of high powered `must have' solutions, techniques and benefits.
Is the book worth a buy? Yes. The reason is it is not what we do with our business when it comes to positioning, `it is what we do in the mind of our prospects that count'. The answer and examples of `how to' makes the whole experience worthwhile and the cover price cost effective.
Is it worth recommending to a friend? No. The reason; the competitive edge it provides puts the reader head and shoulder above the rest of the market place, why share and take away the sharpness of the cutting-edge information with others in the same market. So, sorry Paul.