Learn more Shop now Shop now Shop now Shop now Shop now Shop now Learn More Shop now Learn more Click Here Shop Kindle Learn More Shop now Shop now

Customer Review

on 10 November 2007
Essential for integration into lifestyles, it has a definite return on investment as it summarises a great motto `least effort maximum impact'.
.
If you are returning to industry or updating skills in the `new economy' and conducting business over the web then this book is `a must'.

The first reading baffled. The analogies with Gorillas, Chimps, and Monkeys were fine and easy to follow. It is the Kings, Princes, and Serfs being introduced `out of the blue' that confused.

The book is a `Chasm Companion' meaning it is in addition to A Moores `Crossing the Chasm'.

Having now read both books one is superfluous and the latter `Crossing the Chasm' should really be the one to go.

The companion is an excellent book describing ideas that become deliverable solutions. The best way forward would have been to knock off at least two thirds of the book and produce a `booklet' of fifty pages or so, full of high powered `must have' solutions, techniques and benefits.

Is the book worth a buy? Yes. The reason is it is not what we do with our business when it comes to positioning, `it is what we do in the mind of our prospects that count'. The answer and examples of `how to' makes the whole experience worthwhile and the cover price cost effective.

Is it worth recommending to a friend? No. The reason; the competitive edge it provides puts the reader head and shoulder above the rest of the market place, why share and take away the sharpness of the cutting-edge information with others in the same market. So, sorry Paul.

Michael J Whitenburgh
Psychoanalyst
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse| Permalink
What's this?

What are product links?

In the text of your review, you can link directly to any product offered on Amazon.com. To insert a product link, follow these steps:
1. Find the product you want to reference on Amazon.com
2. Copy the web address of the product
3. Click Insert product link
4. Paste the web address in the box
5. Click Select
6. Selecting the item displayed will insert text that looks like this: [[ASIN:014312854XHamlet (The Pelican Shakespeare)]]
7. When your review is displayed on Amazon.com, this text will be transformed into a hyperlink, like this:Hamlet (The Pelican Shakespeare)

You are limited to 10 product links in your review, and your link text may not be longer than 256 characters.

Please write at least one word
You must purchase at least one item from Amazon to post a comment
A problem occurred while submitting your comment. Please try again later.

There was a problem loading the comments at the moment. Please try again later.