This was nice follow up to the much talked about No Logo. I enjoyed the read, but it left me with much less than the predecessor did. Although this is an interesting look at the globalisation movement, and possibly a good introduction to it for people who have read No Logo (which was missing a lot of exploration in that area.) I felt slightly underwhelmed by it all. It also didn't give me much hope at the movement until towards the end. Klein is a great jornalist, and what she lacks in academic writing, she makes up for in passion. I would be reading her writings in the Globe and Mail if I lived in Canada, and she's a great wake up call to new potential activists, but her lack of depth can be off putting for old hands, I'm sure. However, the problem with politics is it's often unrelenting affect of induced boredom over the readers. Klein doesn't do that at all. For more of the style, with a bit more focus on middle class westerners, and the social effects of Branding, you could try Branded by Alicia Quart. That's probably a bit more relavant to youngsters who really feel like they are caught up in the whole thing. It's very difficult to break out of the branded boxes that teens sit in these days, but if anyone can inspire, Naomi can.