I enjoyed reading this more than One Click as the business history or Amazon.
It's easy to ready, with a smooth narrative style. Whether or not all of the facts are accurate (as contested by Mrs Bezos), it provides a fascinating insight into Amazon's corporate history, management style and the personalities who built and managed one of the most fascinating online business yet to be created.
Amazon's innovation and corporate development is set in the rich context of the time, the 'go go' 1990s, the dot com crash, then the opportunity of the 2000s and the hyper digital growth since 2010.
Whether you're interested in reading this from the perspective of;
- management - Internet history - business profiles - personal profiles - tech investing - entrepreneurship - startups - competition