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Customer Review

on 2 November 2013
For those working in international trade this a a useful first step to becoming cognisant of the the myriad elements one should consider in exporting a production, trade or service. Not only are we all part of the global market but also the various locales of our partners / customers and consumers reinterpret how the imported product or idea is received, marketed and absorbed into local practice.

So this is not only about Egypt but a way to start thinking how ones cosmopolitan relationships are developed by "us" and "them".

An excellent reference section will also give the interested reader an opportunity to deepen their knowledge of this important subject area whether you are interested in anthropology, sociology, semiotics, gender politics...
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