Connected covers a large topic of networks, communities and relationships. In it are some real eye openers on how ideas spread, social proof and "buzz". It reads very much like a text book and this is backed up by the high volume of citations. For a marketer or a sociology researcher, it does contain a lot of material that could by used. My main criticism is that it is not an easy read. The volume of facts soon move it from a casual pick and put down to an academic tome.
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