Felix Dennis is someone who doesn't need to write a book like this for the money. He already has plenty. So; he's not looking to set up a franchise by selling sugar coated advice to dreamers in the hope they'll keep coming back for more.
If anything; as Felix says; this is an anti self help book as it describes in real detail how much committment you will need to make it happen. But anyone can make it happen;- the man says so. Its just going to take a lot of guts, courage and drive along the way. To highlight this he uses frequent examples of others who trod a similar path.
For anyone thinking of going into business; the section on never giving up is worth the price alone. He's fond of quoting from literature and advises us to read Vincent Van Gogh's 'Letters to my Brother' describing the heartbreaking struggle that the artist endured in his lifetime. Felix tells us of his own struggle, how he was reduced to putting old furniture on the fire in winter to keep warm and despite being under great pressure from his (soon to be gone) girlfriend to get a 'regular' job, he too never gave up. He tells us that we must be the same; that starting any business is tough as you must ask and pester for capital or sales. He says its humiliating and soul destroying - because it always is. But you must never give up.
I found this useful as starting a business can be a tiring and lonely road. I think that this book and others like it make you realise that its the same for everyone. There are no magic bullets or routes to easy street. Your going to have to do a lot of asking and face a lot of rejection along the way whether your the author of this book or anyone else for that matter. But, it is an optimistic book and you will understand what to expect if you go it alone.
The book is written in a breazy, informal style. Yes, it does have some poetry in it but don't let that put you off if poetry is not your thing. Mostly, it serves to highlight a point that he's making.
Do read this. Its entertaining and full of honest advice.
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