If you only buy one marketing book, make it this one. If you buy more, make them the other two from Dee!
My copy of 15 Masterclasses is already bulging with stickers and post notes and I'm buzzing with ideas - the book is jam packed with great tips and practical examples to help you put them into practice. Plus no marketing mumbo jumbo, just straight talking information - it's as if Dee is sitting with you guiding you through the masterclasses.
The public speaking masterclass helped enormously with a recent presentation I had to do to a room full of business people - even when the projector broke near the start and I could no longer use the slides, the masterclass tips gave me the confidence to carry on without the slides - and the feedback afterwards was fantastic!
It's one of those books you can't put on the bookshelf, you'll find yourself coming back to it and dipping in and out of the masterclasses to build on the ideas you got on the first reading - my copy travels round with me so it's always to hand when I need to refer to it.
A highly recommended must buy for marketers who want practical advice they can implement in their businesses.