I read this on the back of Born to Run. As someone who has been running the 'wrong way' for about 30 years and suffered many injuries and a bad back, which on Christmas eve meant I couldn't get off the floor due to spasm, I have found the idea that running shoes contribute to injury revelationary. I have seen specialists, had MRI, x-ray, accupuncture - all to no avail. I bought a pair of £9.99 flat shoes (spending minimal amount on minimilist shoes!) and will do a 10 mile race tomorrow. It's thanks to Eric Orton's sound practical advice that this is possible. Reading the Cool Impossible is about as close to running with Eric as it's possible without actually meeting the man himself.