Denis O' Dell's memoir is an affectionate account of his time with The Beatles, beginning as associate producer on A Hard Day's Night in 1964, through to his eventual role as the head of Apple Films. O' Dell, famously namechecked by John Lennon in You Know My Name (Look Up The Number), is an engaging and likeable narrator. He provides interesting recollections regarding the haphazard formation of Apple and emphasises how profitable some of its divisons actually were- a welcome antidote to the usual tales of squandered money and the apparent buffoonery of all those involved.
O' Dell offers a particularly detailed account of the production of the Ringo/Peter Sellers vehicle "The Magic Christian" (only Ringo could handle the notoriously difficult Sellers); and, most interestingly, his exasperating efforts to secure "The Lord Of The Rings" as the next Beatles feature film (remarkably, even meeting with Stanley Kubrick as possible director). The book also includes exclusive colour shots taken by O' Dell during his time with The Beatles in India and the 1968 Apple launch in New York.
"At The Apple's Core" will probably not be appreciated by the average Beatle fan; for those of us who consider the Beatle saga to be Pop's Greatest Story, it is an enjoyable and worthwhile addition to the canon, from someone who was actually there.
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