There is an awful lot packed into The Art of Influencing and Selling, which sets out to re-define selling in this digital age and dispels quite a few myths and anachronisms along the way. Ardi Kolah does this drawing on a wide variety of experts, both familiar - as he says, there is still much to be learned from Dale Carnegie, current such as Mary Portas and Amazon, and surprising - Grateful Dead turn out to be much more than a bunch of hairy rockers!
As well as taking you step by step through the essential processes, it works on a number of different levels. First, it contains very useful and comprehensive overviews of topics such as social networking sites. Second, it is invaluable as a `cheat sheet' for certain subjects where you really should be up to speed, but may have fallen behind. Third, it directs you to the right sources for associated topics where you might need more detailed information.
What the book achieves above all, however, is successfully intertwining core business skills with the softer, less tangible psychological techniques that are becoming increasingly important to business success.