Many of the reviews for this product state that the smell is too faint (and disappears within next to no time). This just was not my experience with it, although I did use it for my caravan (not car). Cars can get pretty smelly & people might want something with a stronger smell if this is the case (such as the Colorado Cherry or Golden State Californian Scents, supposed to be very popular & strong). This "Linen" version smells very good indeed, but could perhaps struggle to mask certain car smells (such as a wet-dog, etc)... I can still smell this on entering my caravan 2 months after I have put it in, despite the accompanying production whiff of brand new memory foam cushions. I cannot in words describe what this "fresh linen" smells like, although the description works in that it would smell pretty good as a fabric conditioner. Much better than expected having looked at all of the reviews pre-purchase.