4 of 6 people found the following review helpful
The worst book I have ever read!,
This review is from: Viral Marketing: Get Your Audience to Do Your Marketing for You: Make People Your Willing Advocates (Paperback)
The title says it all. This book contained nothing of any value, examples of the inane mutterings within include "email enables us to influence more people than does word of mouth" Duh! The book(pamphlet) ran to 120 pages of double spaced nonsense, 40 or so of which were taken up by the pointless analysis of his market survey. Had I of written this book I'd of recalled all the copies. The 4 or so hours it took me to read this book would have been better spent polishing my earlobes, or weaving toffee. In fact this book is so bad I'm placing a dollar inside the pages to encourage someone to take it off my hands at the princely (pricey) sum of 1p.