1 of 1 people found the following review helpful
Useful and inspirational,
This review is from: Brand Engagement (International Political Economy Series) (Hardcover)
A rare find....a business book that is both a damn good read yet is packed with very practical advice on how to inspire and engage employees to deliver on the brand promise.
Right on the money as is the sequel Brand Champions: How Superheroes bring Brands to Life
(4 customer reviews)