If you're looking for solid theory on advertising, the media, photography, and literature then you've come to the right theorist. Roland Barthes work is approachable in a way that Derrida and Foucault just isn't - or maybe that's just me. 'Image, Music, Text' is a collection of Barthes essays covering everything from the photographic message, to the rhetoric of the image, and his famous essay the Death of the Author. If you need to write an academic essay or paper on pretty much any area of contemporary culture then this book is invaluable. Now I'd better get back to writing my theoretic framework for my PhD....
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