2 of 2 people found the following review helpful
An agency bible,
This review is from: Confessions of an Advertising Man (Paperback)
This is one of the best books I've read about running an agency. Whether you're an ad agency, marketing agency, PR or digital agency the principles in this book will help you run your business better. The fact the examples Ogilvy refers to are years old doesn't make it any less relevant. If you work in a creative agency and want to understand how the grand masters work - this book is for you.