There are very few good books about food writing and even fewer with an emphasis on the UK. This book fills this gap in so many ways. Well-researched and thorough it covers a wide range of topics around getting into food writing both online and offline from blogging about food, social media, print media and getting a book deal. The format is very easy to read and follows the 'Teach yourself' format of highlighting key ideas and exercises. As a food blogger and writer for a few publications I was familiar with a lot of the information already, however there is more than enough additional advice to make this a worthwhile purchase. Firstly it's bang up to date and gives a very realistic view (based on fact) of the future of food writing and how to approach this; Kerstin's writing style is a joy and she brings her own slightly anarchic angle to many of the topics - however, this doesn't mean her advice is any the less professional and her own life experiences show how much talent, dedication and hard work is required. The real life examples of other food writers and bloggers , where they are often quoted verbatim, is from a diverse range of authors and backgrounds and is very specific. This is tremendously useful (unlike the vague motivational advice given in many online guides). There is a page about words and phrases that should never be used which I would like to copy and circulate very widely!! I can't think of anyone better qualified to write this book as Kerstin who has hands-on experience in all topics covered in the book, from appearing on radio and TV, to high end food photography and publishing three other books. It's a practical, credible, useful and really entertaining resource.