6 of 6 people found the following review helpful
A Ground-Breaking PR Book,
This review is from: PR - A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media: 1 (Hardcover)
This is a ground-breaking book from two exceptionally authoritative writers. It gives readers a warts-and-all picture of public relations, combining both a professional insider's knowledge with a wider academic perspective. For me, its best - and most unusual - aspect, for a PR book, is that it does exactly what it says on the tin (well, on the jacket). Without hype or over-claiming it is, as it claims "essential reading for journalists, students, PR practitioners, and anyone concerned about the media they consume...(it)explores this rapidly growing industry and reaches new and challenging conclusions". Great stuff!
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