3 of 3 people found the following review helpful
Clear case studies,
This review is from: The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy (Hardcover)
Great product which offers clear case studies from a wide variety of sources. My favourite was the PWC case-study which used social media to gain leverage from the internal client base for business problems for British Airways. Social media is a lot more than just about Twitter and Facebook and is about encouraging collaboration in the broadest sense of the word. I highly recommend this book.
Snr Account Manager, Brandwatch