Shop now Shop now Shop now See more Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More DIYED Shop now Shop Fire Shop Kindle Shop now Shop now Shop now
Customer Review

3 of 6 people found the following review helpful
5.0 out of 5 stars Unusual, special and fascinating, 3 Nov. 2009
This review is from: Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Paperback)
Here's the thing. I work in research & development (R&D), so a book like this is clearly not aimed at me. After all, there are 'points for marketeers to think about' at the end of each chapter.

Having said that, I should say that I absolutely loved it!

In a very witty style, over a manageable number of pages, Mark Earls crams in a huge number of very important observations on ourselves as 'super-social apes' and then leads them, by way of truly broad and enlightening examples, to practice in the world we live in.

Impressively, there is plenty of background basic cognitive and basic research underpinning the book, all properly indexed so you can look it up later if you like.

As you go through, the thought builds up in your mind that the theories proposed are applicable to family interactions, society today and government policy. Probably more.

I would strongly recommend this to anyone in a field of communications, or just looking for a good, stimulating read.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
  [Cancel]


Review Details