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Customer Review

74 of 84 people found the following review helpful
1.0 out of 5 stars Read before you buy, 1 July 2013
This review is from: Predatory Thinking: A masterclass in out-thinking the competition (Kindle Edition)
This has been well reviewed by others, but I am at a loss to know why. It is no more than a list of pointless anecdotes.

It feels like being collared by an especially boorish retired executive at a bar some night and being browbeaten into listening to his "insights" into all that is wrong with the world

Who am I to say these will help nobody ? If they work for you then good. But before you buy, do make sure you randomly flick through and read one or two. If you like them they are consistent. If not..... they are consistent.It is an easy choice.

I was livid that I had bought a Kindle book online which I would never have bought in paper format in a bookshop. But fortunately Kindle's "quick return" policy means I was allowed to return it. I did.
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Showing 1-2 of 2 posts in this discussion
Initial post: 9 Apr 2014 00:44:03 BDT
[Customers don't think this post adds to the discussion. Show post anyway. Show all unhelpful posts.]

Posted on 9 Apr 2014 07:59:57 BDT
Mike N says:
Thanks for the review ... I checked out the kindle sample and you're spot on. A list of anecdotes does not an insightful book make - there doesn't seem to be any further analysis around them!

To the other commenter: I don't believe it does do what it says on the tin - to my mind the tin promises a whole lot more than a look at the sample pages would seem to deliver. "Powerful strategies for how to out-think the competition - from one of the true greats of the advertising world." While I don't think I'd have rated it as low as 1-star, I can pretty much say that it's not for me. There are plenty of better written books on the same subject that may use anecdotes to illustrate a point, but will then go on to analyse said anecdote and explain what it is precisely that works and why.
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