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Customer Review

VINE VOICEon 19 February 2013
This book is a thorough going text book in how to prepare the ground for developing a business strategy by careful examination of your business, the competition and the arena in which you operate. I have read many books for business, some excellent ones, but none has explained strategy in such comprehensible and structured terms. This is one of two or three books I have read in the last 5 years that has set me to work - perhaps it is timely, but I rank this book highly enough to give it to others to read and to share my enthusiasm for it. It is a good book for students of business and, if like me, you are organising change and working to compete in challenging times: in this respect, the book helps you to focus on the essentials: absolutely 5 stars.
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Product Details

4.8 out of 5 stars