This book outlines some basic compositional devices, such as using frames within frames, blurring of backgrounds, photographing reflections rather than the original subject, and using humour or whimsy to capture images where one thing suggests another.
For example, we see a child's blue eye peering through a hole in a slice of bread, a baby in an incubator appearing to be suspended in outer space, classical buildings reflected in the panes of a modern glass sky-scraper, and huge cranes on the dockside contorted to look like galloping horses. There are also enough serene landscapes (the Grand Canyon, wooded hillsides in winter, dramatic sunsets) to satisfy traditionalists!
Though the emphasis of the book is very much on composition, there inevitably has to be a certain amount of technical detail on focal length, exposure and lens type to enable you to capture the images in your minds eye. So from that point of view, the book probably doesn't suit a complete beginner, nor someone whose camera has no manual functionality (i.e a basic point and shoot).
That said the author does a good job of simplifying most of the technical stuff, and the format of the book (largeish print, lots of images) makes it an easy and enjoyable read. I much preferred this to many of the other digital photography books I'd read, such as Tom Ang's offerings which seem to put a lot of emphasis on image editing and manipulation. This book does have some post-production information, but I feel the balance is about right.
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