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Need help to imagine a sustainable future without giving up all our mod cons?,
This review is from: Cradle to Cradle. Remaking the Way We Make Things (Paperback)
Word of warning to anyone who already has the last edition - this is not a significant new revision - there are disappointingly few new revelations here.
Having said that, if you haven't read the first edition, then everything in here is still brilliant, and more relevant today than ever.
Like most books in this domain, Cradle to Cradle starts a little alarmist, with a catalogue of woes about many of the bad things in the world today. Don't be put off though because this is definitely a book about solutions, not problems.
McDonough and Braungart propose a sustainable economic and manufacturing model that is sound and easy to understand. A capitalist model that is far more resource efficient and better for the environment, but which still allows for differentiation and innovation of producers.
A model that rewards innovative and waste-conscious suppliers, but which leaves consumers who want to stay ahead of the Joneses plenty of scope to do so.
Most importantly, by helping us consider the real design source of the problems that humanity faces, Cradle to Cradle really proposes a fundamental shift from a perception of humanity as a parasite. It helps us to imagine a world where we live far better than we do today, but within our natural systems.
If you believe (as I do) that humanity is able to transcend our parasitism without devolving to mud huts, then this book is a brilliant place to start.