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Customer Review

on 25 January 2014
If, like me, you're hoping that you will learn all about the intricate details of how things really work at Apple, then you will probably be disappointed. I wanted to know the nitty gritty detail of how they run their projects. What their labs look like. Pick up little nuggets about how they actually go about designing stuff. How many prototypes they go through before they deliver a final product - that sort of thing. This book is not about that.

Instead, you will learn bits about the culture at Apple, what Steve Jobs was really like and how secretive Apple is. And, after reading this book, you will realise how good they are at keeping those secrets!

I did enjoy most of this book but I felt it could all have been said in about half the time.
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