Alexei Sayle has been a hero of mine for years, from his stand-up, album, singles, series and now this! Everything he has done before seems to be as substantial as his cameo performances in Hollywodd movies. This is not to detract from his past work, but rather to mark the very real birth of a comic artist. He displays all the range of a contemporary writer, all the precision of attention of a stand-up artiste, and all the satirical malice of the truly English - but more than this, he does it so well it makes you want to write along with him, to get in on the game! I know that there have been critics of his apparent selling-out to the advertising world, but who can say that they would not do so to earn a living. It is one thing to have values, it is quite another to cripple one's self with them forever. And if it is the remuneration from television advertising that has been his mainstay while creating this masterpiece, then I hope to hear more of him on the page and in the advert breaks in future!