`The Ride of a Lifetime' is a book looking at the business philosophy of Paul Teutul Sr (of OCC fame) and whilst it touches on some aspects of his life and history it is in no way an autobiography. This is geared firmly towards the small businessman as a business book. Each chapter outlines certain principles Paul tried to live and work by and each is explained in a reasonable amount of detail. It does get quite repetitive at times, where he uses similar phrases throughout the book and the first few chapters stood out with the amount of times he states how successful he is! I guess you can't totally blame him for this considering the book is ghost written and maybe this should have been picked up in editing. It is amusing to read some of his principles if you know him from the TV show `American Chopper'. He constantly says in the book how humble he is and how he welcomes advice and criticism etc, but when you see him on TV you often see him doing the exact opposite and shouting down anyone with an opposing view or opinion. Maybe this is due to TV editing or maybe it is sugar coating his business ideals in the book but, whatever the reason, it makes for humorous reading at times. Some of the principles are also a bit dubious if you take them as gospel, for example he states never to have a partner. Whilst partnerships may not have worked for him, they most certainly have worked for a wide range of business' in the past and no doubt will do so in the future. It pays to be aware that this is just one mans take on how to run a business and though the principles may seem sound, they may not all be relevant for your business. There is a colour middle section with photos of the early OCC shop and various bikes they have built which adds an extra dimension to the text. Overall this is an interesting book which offers some insight into Paul Teutul's business practise and should be interesting reading for those fans of the TV show, as well as for small business owners looking to pick up some tips. 3.5 Stars
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