After having my shower room completely redone and newly tiled, I did not want to be drilling holes in order to put up a hook. I bought this on the basis it would “stick” to the wall without the need of drilling or sticky pads which never seem to hold and leave a mess. It is perfect. Follow the instructions and once fitted correctly it holds two lightweight dressing gowns, no problem and it can be removed and resituated. So happy I bought another for my bathroom!