I bought this for the CIM eMarketing Course and I'm glad I did. It got me thinking about how to improve my website and online marketing strategy and has totally inspired me. I have learnt loads from reading it and would definitely recommend this book to others. It contains real life examples which makes it easy to relate to and has lots of relevant useful websites. Very impressed with Chaffey's website too which contains even more information and up-to-date website links.