Yawn. I didn't get much from this. Admittedly the central idea is something I agree with - hence why I picked it up - but there's very little insight beyond that, maybe a few examples, or case studies, from business school. Perhaps it was too much to hope for some sort of psychological underpinning for the reason why indirect methods for acquiring a goal have higher success rates than direct methods.
Anyone with a little bit of life experience, or social experience, and let's face it that will be most people checking out this title on amazon, won't get much from this book.
Every once in a while we need a reminder like this though, so I guess that's one take away.
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