I bought this book because the reviews were favorable.
This book is not worthy of 4.5 stars; it's boring and full of, well, not very much. I couldn't find anything actionable for my business in this book by Chapter 4 so eventually put it down.
Having purchased several hundreds if not thousands of pounds worth of business books off Amazon I'm now of the belief that a vast majority of the initial reviews are somehow related to the author's network (that's why a large majority have 4 or 5 stars).
I've now started only buying books I can read the "Look Inside" preview or Kindle samples because, as is the case in so many business texts, the writing style is critical. In hindsight, applying this process to BYS would have pre-emptied the disappointment and time wasted.
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