55 of 65 people found the following review helpful
Trust me, don't buy this book,
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This review is from: Trust Me, I'm Lying (Hardcover)
The author is the twenty-something former Director of Communications for American Apparel. He identifies the problems with the modern mediaverse which allow him to gain free mass market coverage for his clients' consumer products. This boils down to one thing: complete a stunt (disappointingly only three or four real life examples are given in the entire book). Get a low-level local blogger to cover it, by sending him the story, complete with story angle and pictures, from a fake e-mail address. That blogger is read by medium sized bloggers and aggregators, who may pick it up. They're read by real journalists who will steal the story, or make it real by requesting an interview. The blogging universe described here is entirely American. Any UK-based readers will get better media analysis from Private Eye, or by reading 'Flat Earth News', a superior expose of how the media really works. The rest of the book rehearses tired observations about journalists being lazy, cowardly, overworked and underpaid, and of fact-checking which has descended to ensuring that someone else has said it already. The book is sloppily copy-edited. Don't buy. You've had the digested read.
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Initial post: 30 Aug 2012 15:16:44 BDT
You sound like the one of the low life bloggers in itself. NOT checking your facts. This 20 something is STILL IN FACT employed by the American Apparel company. The 20 somethings are moving things forward, in the media approach. Most journalist are lazy, curnalism is rife. Check out his recent interview on www.twit.tv/triangulation. Honest frank and informative. I have not believed all that I read in the press for many years. Much is slanted in the direction it needs to be. Not always in the truthful direction, just in the headlines and we all know that headlines sell.
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