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Customer Review

From the giants of modern day commercial life with the likes of The Walt Disney Corporation, IBM and Microsoft through the corporate size spectrum to Jane Asher Cakes, and Go Sustainable with annual turnovers of under £1 million, this book provides a snapshot of how they each started, and by whom, progression towards becoming established businesses, their highs and lows, and where they are today (2010). Certainly it affords the budding entrepreneur with a palette of successful business experiences which might well be useful, and for others it is interesting to read a potted biographic of some of our household name global businesses, and if interested enough to learn more about an individual company, search out in-depth reading material.

I agree with an earlier reviewer that "How They Started" because of the nature of it's varied, and unconnected subject matters, is best perused section by section over a period.
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Product Details

3.7 out of 5 stars
3.7 out of 5 stars
£12.99+ Free shipping with Amazon Prime