Let me start by sayinbg that I am not usually a jam eater or user - I don't have a sweet palate. However, after having tried tayberries - and tayberry jam - in the USA, the intensity of the flavour so impressed me that on my return to the UK I searched for it in all the major supermarkets, without success. When I came across Thursday Cottage tayberry jam on Amazon I was delighted. This is a product of very high standard indeed: I have given five jars of the jam to family and friends and kept one to use in baking. Everyone who has tried it has agreed that it puts the everyday strawberry and raspberry flavours into the shade!