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5 of 5 people found the following review helpful
3.0 out of 5 stars Some sound advice but packaged in a cringeworthy way, 7 April 2010
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This review is from: Sticky Wisdom (Paperback)
The book promises no less than to start a creative revolution at work. In that it sets the bar rather highly - beyond what it can actually reach. On the other hand a lot of the advice in the book represents the currently accepted wisdom on the field of creativity (there is little about innovation in there).

Of the 6 chapters - on freshness, greenhousing, realness, momentum, signalling and courage, I found the first one most useful (even if the book did not bring much new to the topic). The authors rightly steer away from the creative individual paradigm to creating an environment, which fosters creativity through structure and procedure.

The book basically has content material for about 20 pages - an extended op-ed piece but has been stretched to full book length. The ideas, while simple and correct, are stretched out a bit and the book works better when one flips through it rather than reading it from cover to cover. On the other hand the cases used do not offer sufficient detail to be useful - they illustrate points nicely, without providing the context necessary for the reader to form their own opinion of whether the principles are confirmed or not. The final criticism is the layout and the language - it appears contrived on occasion (heavy use of the colour red, which is suboptimal for reading); the language in particular being one of the worse offenders in the management-speak category. I would give it a fourth star if it was written in good English instead.

If this is your first book on creativity, go for it - there is nothing wrong in it and it is a quick read. If creativity is a field you have been dabbling in for a while, you will find little new here and can safely avoid it.
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Review Details

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Reviewer

AK
(TOP 500 REVIEWER)   

Location: London

Top Reviewer Ranking: 626