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Customer Review

on 25 October 2011
This is the first Seth Godin book I've got round to reading and if I based my opinion of his output on this, it would be my last.

Godin uses the phrase "weird" as a convenient hook to hang this book on, when what he's really saying is that we are all individuals. This book also labels itself a `manifesto', but offers no practical advice or instruction on how the insights, such as they are, could be put to practical use. The other `revelation' offered here is that - wow - fringe and sub culture exists and the internet means we have more choice to find niche products and interests.

In short, very little substance and no insight worth its salt.
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