I must admit I was a little sceptical about the author - on the one hand he has co-written with Stephen Hawking, on the other he has co-authored with Deepak Chopra. However, this is a fascinating, and easy to read overview n recent research on the way subliminal and unconscious influences have a surprisingly large impact on our behaviour and decision making. If you have read and enjoyded the work of Dan Ariely or Daniel Kahneman you shoudl enjoy this (although it should be noted that this book's style is much closer to Ariely than Kahneman).
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