I really wish I had read this before I set up a fashion business; this is invaluable reading from somebody actually IN the industry.
With relevant information & quotes from other designers, & people in the industry, the reader is able to understand what is involved in setting-up/running a fashion business. The book is extremely easy to read & each chapter covers a relevant topic fairly concisely, enabling the reader to learn so much from others experiences; from costing through to actually selling.
We all have so many questions to ask when setting up/in a new business & this book will probably answer most, if not all, & may actually save you from having to learn from your own mistakes...well most anyway!
If you are looking at setting up a fashion business, then I highly recommend reading this book but be aware that this was written for an American audience, & so some things will not be correct for the UK, ie: $'s instead of £'s.
Thankyou Mary Gehlhar, from a young designer company who now realise they were right on some things, feel reassured on others, but who now have a vast amount of new knowledge to take it further...