Very good all-round introduction to UI design,
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This review is from: Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules (Paperback)
I'm a pro web developer (technical), having worked on sites for quite a well known games company. I used this to help me understand more about why the excellent design team at that company made certain decisions about page design. I wouldn't say this book is exhaustive, hence 4 stars - but in a way you never can be, it's such a fast developing area. The design team I worked with was way beyond this book. But it did at least give me some ground rules and decisions in web design that they didn't even realize they made any more.
I certainly pitch this at beginner to intermediate. The glossy pages and typeset are nice to read, and it's not an overlarge tome like some computer books. Follow it and you will improve the design of your sites, and along the way know why you're making those changes.
Of note, it cites the studies where the bits of information it talks about came from. Whilst it is good to know that this book is thoroughly based in fact, I didn't personally see a need to know up front about them, in an index would've been fine. This makes me wonder if the psychology/HCI Comp Sci. crowd might get more out of it because they get citations really easily!