I am very pleased with this book! Not only does it explain the key concepts very clearly, it is easy to understand and it does not go over the top in detail.
Even though I am using this book in conjunction with another book, it covers most aspects of the subject which is needed for examinations. The book also uses relevant examples to illustrate the key concepts. I found it very easy to use my highlighter on subject matter which i feel is of relevance to me, making it easier for revision purposes.
Some books are written by authors who feel they can impress their readers by the use of complex technical jargon and sentences which you do not understand and hence render the book as cumbersome to read. However, this book is not one of them and is very user freindly.
I can see why some people recommend Richard Lynch for Corporate Strategy and I too recommend this book along with its later editions to future students of the subject.